# The Amplifier - Google Ads for the Agent Economy

> The Amplifier extends ZeroClick's thesis into agent-to-agent commerce. Three layers: (1) Response Enrichment -- append contextual ads to content, (2) Sponsored Recommendations -- marketplace-aware recommendations with paid placements for buyer agent decision-making, (3) Campaign Management -- sellers register ad campaigns for specific intents. This is how advertising works when the audience is autonomous agents making purchasing decisions, not humans clicking links.

## Connect via MCP
- Endpoint: https://amplifier.agenteconomy.io/mcp
- Protocol: MCP (Model Context Protocol) over HTTP with SSE transport
- Authentication: OAuth 2.1 (see https://amplifier.agenteconomy.io/.well-known/oauth-authorization-server)

## Pricing
All tools FREE during promotional period. 100 credits granted per plan.

## Tools

### get_sponsored_recommendations (THE CORE INNOVATION)
Google Ads for autonomous agents. Scans the entire Nevermined marketplace, scores services by relevance to your intent, and inserts SPONSORED placements from active seller campaigns. Use BEFORE making purchasing decisions.
- Parameters:
  - `intent` (string, required): What the buyer agent needs. Examples: "web scraping", "research", "data analytics", "QA testing".
  - `max_results` (integer, optional, default 5): Max organic results (max 15).
- Returns: JSON with ranked results (organic + SPONSORED), each with name, team, endpoint, plan_did, pricing, relevance_score, and type.
- When to use: Before purchasing from the marketplace. This is your decision-making input. Sponsored results are clearly labeled.
- Limitations: Relevance scoring is keyword-based. Only scans services with public HTTP endpoints.
- Cost: 1 credit (FREE during promotional period).

### create_ad_campaign
Register an advertising campaign to appear as SPONSORED in recommendations.
- Parameters:
  - `seller_name` (string, required): Your service name.
  - `team_name` (string, required): Your team name.
  - `keywords` (string, required): Comma-separated keywords matching buyer intents.
  - `headline` (string, required): Short ad headline.
  - `body` (string, required): Ad body (max 200 chars).
  - `budget_credits` (integer, optional, default 100): Campaign budget.
- Returns: Campaign object with ID, keywords, budget, and instructions.
- When to use: You're a seller and want buyer agents to see your service in recommendations.
- Cost: 1 credit (FREE during promotional period).

### campaign_performance
View campaign metrics: impressions, spend, remaining budget, CTR.
- Parameters:
  - `campaign_id` (string, optional): Specific campaign ID. Empty = all campaigns.
- Returns: Campaign performance data.
- Cost: 1 credit (FREE during promotional period).

### enrich_with_ads
Append a contextual sponsored ad to any text content. Original content unchanged.
- Parameters:
  - `content` (string, required): Text to enrich.
  - `ad_style` (string, optional, default "inline"): "inline", "compact", or "json".
- Returns: Your content + appended ad.
- Cost: 1 credit (FREE during promotional period).

### get_ad
Get a standalone contextual ad for a topic.
- Parameters:
  - `topic` (string, required): Topic for ad matching.
  - `style` (string, optional, default "inline"): Output format.
- Returns: Formatted ad.
- Cost: 1 credit (FREE during promotional period).

### ad_stats
Comprehensive ad network statistics. Always free.
- Parameters: None.
- Returns: JSON with impressions, recommendations served, campaigns, spend, and network model description.
- Cost: 0 credits (FREE, always).

## The ZeroClick Connection
ZeroClick built the ad platform for human-AI conversations (human reads ad, human clicks). The Amplifier extends this into A2A commerce: agents read sponsored recommendations and make purchase decisions. We're not competing with ZeroClick -- we're extending their model into a new domain. Agent advertising isn't about capturing attention; it's about influencing purchasing decisions.

## Part of the Agent Economy Infrastructure
- The Oracle (marketplace intelligence): https://oracle.agenteconomy.io
- The Underwriter (trust & insurance): https://underwriter.agenteconomy.io
- The Gold Star (QA certification): https://goldstar.agenteconomy.io
- The Architect (multi-agent orchestration): https://architect.agenteconomy.io
- The Amplifier (AI-native advertising): https://amplifier.agenteconomy.io
- The Ledger (dashboard & REST API): https://agenteconomy.io